This is an opinion article piece. Aimee Barsa is a Junior at Mendham who is a staff writer for The Patriot. All opinions expressed in the following editorial are her own and do not necessarily reflect the views of The Patriot. 

Selena Gomez is one of the major celebrities who has recently come out with a makeup brand but her brand sends a whole different message. Her message is about empowerment. Selena Gomez’s brand Rare Beauty is not only about makeup it’s about how it can affect your mental health. This brand is different from many celebrities’ brands and regular makeup brands because of its powerful message.

One of the reasons Selena Gomez made this makeup brand was to spread mental health awareness. A percentage of the profit from every product sold goes to the Rare Impact Fund. This fund helps people with mental health issues. Part of their goal is to “reduce the stigma associated with mental health, and help give people the resources they need to support their mental well-being”(Rare Impact Fund)  This message alone makes the brand so much bigger than any other celebrity makeup brand. This brand influences makeup in such a way that it could transform someone’s mental happiness. Mental health is a subject that needs awareness and what Rare Beauty is doing to help spread awareness shows that it is not just a makeup brand it is something that is changing and affecting many people in big ways.

The product’s packaging even has a meaning to help people. The packaging of Rare Beauty products was made for a specific reason. The reason the products are packaged in such a way is to make sure people that have certain diseases like Arthritis or Lupus. Lupus is a disease that Selena Gomez has and it has affected her so much so she made sure the company fits her needs when looking for makeup. When having certain diseases like Arthritis or Lupus it can make opening items very difficult which is why all the products are easy to open. People might not have the strength to open certain products which can be very frustrating, this is why it is important that a brand can be used and loved by all people. This is another reason why Selena Gomez’s makeup brand Rare Beauty has changed the makeup industry and made it more than just a celebrity makeup brand. Now more than ever it is hard for people to feel like they are being heard or acknowledged. With Rare Beauty, they have made people that don’t have the strength to be able to open certain products represented by creating a product that is effective for people who physically can not. Selena Gomez has even expressed that “it became even more important to us to make sure that we create a safe space where everyone knows that they’re celebrated”(Press Form) 

Rare Beauty has many shades to make sure everyone feels represented. They have a total of 48 shades which are all amazing and ensure that everyone has something they like. Having this many shades helps many people find the right shade that fits their complexion. Some brands have very few shades making it difficult to find a shade that fits them perfectly but since Rare Beauty is all about inclusivity they made sure to have a lot of shades. This is another reason why Selena Gomez has truly changed the makeup industry and made it so much more than just something you put on your face. By having so many shades it allows people to truly feel comfortable knowing that they have finally found the right shade for them. Having this many shades makes sure that people are staying true to their color because they do not have to pick a shade that is too light or too dark because a brand only has limited shades. Selena Gomez truly wants everyone to be represented and wants “people to feel like they have a community to turn to and resources that are helpful to them” (Press Form)

For all of these reasons, Selena Gomez has been so influential to the makeup community. Everything about Selena’s brand shows how it’s more than just another celebrity’s makeup brand. Rare beauty is a brand that wants people to feel comfortable and happy while wearing makeup. Rare beauty is a brand that has changed the makeup community for the better. It has allowed many people to feel represented and get help through the Rare Impact Fund. This brand is something that many people can turn to make them feel their best.